Hershey's Gets A Kiss Goodbye

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When is a promise better than a kiss? According to M&M/Mars, it’s most of the time.





In a three-month, ‘independent,’ head-to-head national taste test commissioned by the confectioner, 71 percent of Americans preferred Dove Chocolate Promises over Hershey’s Kisses on three counts: overall taste, rich chocolate taste and texture.





Not only did Promises prevail in such strongholds as Hackettstown, N.J.,

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