Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Victoria's Secret has joined the conga line of brands—including Lexus, Bud Light, Budweiser, Mercedes and Kia—releasing their Super Bowl ads before the game.
This year marks the third game in which the lingerie brand is running an ad, with its most recent appearance in 2008. Similar to 2008's ad, this year's spot (which was created in-house) will run during the two-minute warning in the fourth quarter of the game. Running an ad toward the end of the telecast can be a risky move if the game isn't a nail-biter, which explains why Victoria's Secret is releasing the ad ahead of time with a heavy emphasis on social media.