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Consumer Pros Gain Med Expertise of Pierce, DeDitius & Galyean
DALLAS–In an effort to broaden its category reach and new business prospects, Saunders-Ream Advertising here acquired healthcare specialty agency Pierce, DeDitius & Galyean of Arlington, Texas.
The combined entity, which will operate as Saunders-Ream Advertising, claims combined billings of $22 million and about 30 staff members.
Saunders-Ream owner and president Fred Ream said acquisition discussions were initiated last year and became serious in the last two months.
Ream said he pursued the acquisition because his shop had new business prospects in the healthcare arena but lacked the expertise to effectively compete for them.
Pierce, DeDitius & Galyean (PD&G) owners Bill Pierce, Don DeDitius and Bill Galyean will assume new executive positions as their 14-person shop becomes a division of Saunders-Ream.
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