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If star power were enough, the marketing world would be full of Ryan Reynolds.
However, the self-effacing and subversively creative actor has rapidly transcended other celebrities in recent years to become one of the top talents on today’s advertising landscape.
Honing his highly shareable marketing skills out of necessity when faced with the slim marketing budgets of Deadpool and Deadpool 2, Reynolds brought those approaches to Aviation Gin when he bought the small spirit brand in 2018.
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