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What if marketers like Apple, Ikea and Ferrari reimagined Santa’s sleigh?
That question’s not exactly burning a hole in anyone’s brain as we hurtle toward Christmas. Regardless, U.K. gifting company Red Letter Days and digital agency Edit came up with some answers. They envisioned how the jolly elf’s ride would look after redesigns by five companies known for their distinctive and vibrant brand identities. Then, they posted detailed 3D models with tongue-in-cheek vehicle specs on a dedicated website.
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