Here's How Mars Food Plans to Market Ben's Original Following Rebrand

The company rebranded from Uncle Ben's last September

Following its rebrand from Uncle Ben’s, Mars Food has released the first global campaign for Ben’s Original which aims to highlight the brands commitment to inclusion.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in