HERE'S THE BIG SCOOP

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The latest high-tech chip has been developedin Cincinnati, not

Silicon Valley.

Torengos, a brandof Procter & Gamble, has designed a triangular-shaped tortilla chip with a curved cargo bay that promises to clean up the often messy world of salsa-dipping.

The Torengos snack, introduced this month in “a resealable, triangular canister,” is a response to research that turned up a list of consumer complaints brought against the crumbly, low-tech, white corn chips that have been around since Montezuma’s day:”too messy to dip … often broken before the package is opened … just doesn’t hold enough dip.”

With sales of tortilla chips...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in