Here’s What Kids Think the Future Might Look Like, If It Were Made Out of Play-Doh

Mesmerizing videos bring to life 7 visions of the world in 2076


For its 60th birthday, Play-Doh asked kids what the world would look like 60 years hence. Videos courtesy of Hasbro

Let's just admit it: While millions of us loved to play with Play-Doh when we were kids—and millions of kids still do—most of us weren't very good at it. Sure, Play-Doh promises a fine time and a fine mess, but the oblong, globular creations left on the kitchen table usually don't look much like the objets d'art they're intended to be.

Fortunately for the human race, Hasbro actually employs a full-time, in-house artist who's good with Play-Doh. Actually, as the videos here prove, he's very good with it.

The famous, multicolored, salty dough turns 60 today, and as part of World Play-Doh Day, Hasbro decided to try a little experiment.

"As we looked at our 60th birthday, we were looking back and saying how different things are now from they were in 1956," said Greg Lombardo, Play-Doh's vp of global brand strategy and marketing. So Lombardo's team decided to ask Play-Doh's kid fans to imagine what the world would look like in 2076—60 years from now. "We thought It would be fun," Lombardo said, "for kids to envision the future."

Some of the future visions: pet unicorns, flying footwear, stoves that cook for you and a friendship between earthlings and aliens.

Picking out the most colorful predictions, Hasbro asked its in-house artist to create each one in Play-Doh. The company filmed his process with a time-lapse camera, and the results appear below.

"You can travel back in time" took seven hours of sculpting and 40 cans of Play-Doh.

"Houses are in the sky, and cars can fly" took six hours of sculpting and 34 cans of Play-Doh

"Human and aliens become best friends" took six hours of work and 45 cans of Play-Doh.

"Fashion will be fiercer than ever" took four hours of sculpting and 22 cans of Play-Doh.

"Footwear will fly" took four hours and 12 cans of Play-Doh.

"Every family owns a pet unicorn" took seven hours of sculpting and 29 cans of Play-Doh.

"Stoves do the cooking for you" took six hours and 18 cans.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.