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When the 68,500 ticket holders for Super Bowl 50 flood into Levi's Stadium on Sunday, they'll be moving about in one of the most thoroughly branded environments in the sporting world.
In addition to the Levi's name on the outside of the structure (a deal worth a cool $220 million), the stadium is stuffed with sponsored amenities—from the Pepsi Fan Deck to the Safeway tailgate area.
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