Brand Marketing

Here Are the Perks BuzzFeed and WPP Will Get From Partnering With Each Other

No. 1: tracking how content spreads

By Marty Swant

August 27, 2015

In an effort to marry analytics capabilities with a global roster of brands, GroupM and BuzzFeed on Thursday announced a one-year partnership to further harness the power of data and branded content.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
Recommended articles
You Might Like

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

Upfronts Success Depends on Data and People-Based Identity

By Jay Prasad, Chief Strategy Officer, LiveRamp TV

Navigating Identity Through the New Era of Privacy

By Michael Zacharski, CEO, ENGINE Media Exchange

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}