Here Are Lots of Ways You Can Shamelessly Cheat in Your Award Show Entries

But with the Effies, here's why you shouldn't bother

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Agencies goosing their award show entries for a better chance of winning? That never happens. Does it?

Such chicanery won't get entrants anywhere at the 2017 North American Effie Awards, that's for sure. That show honors advertising effectiveness. So, to win an Effie, you'll need verifiable real-world results.

Take, for example, impressions. And we're not talking about some art director's goofy take on Jerry Lewis that rocked the holiday party, but quantifiable proof of a campaign's penetration in the marketplace.

Effie judges expect to see carefully calculated numbers scrupulously checked for accuracy.



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