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Fallon has outstripped a long list of finalists to claim a spot of Henkel's creative roster—as lead agency on the company's Loctite brand of adhesives.
Sources identified the other finalists as DDB in Chicago; Barton F. Graf 9000 in New York; Red Tettemer + Partners in Philadelphia; Marcus Thomas in Cleveland; and the incumbent, Cramer-Krasselt in Milwaukee. C-K has handled the brand since 2010.
Loctite's previous media spending has been modest but is expected to exceed $10 million next year.
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