A Helping Hand

Cancer patients aren’t the only ones who need to learn about their illness. Family members need information, too.

With that in mind, the Huntsman Cancer Institute in Salt Lake City has created its Cancer Learning Center, staffed by health professionals and accessible via the Web site www.huntsmancancer.org. To raise awareness of the center, which opened 18 months ago, Bonneville Communications, also in Salt Lake City, recently debuted a new PSA introducing it.

The TV spot features grainy flashbacks of two sisters growing

up together and then shows them in the present day. “When we found out [my sister] had cancer, I wanted to know everything,” one sister says in a voiceover. Another voiceover notes that people can talk to cancer educators for free at the center.

“[We found] a great majority of people didn’t know there was a free resource available to them … and we wanted to make sure that everyone who needs that kind of information could access it,” said Shelley Thomas, senior director of communications at the institute.

The PSA is running on network and cable stations in Utah; it is also being distributed in Idaho, Montana, Wyoming and Nevada. Two more spots are in production.