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The licensing program for Hello Kitty is sitting pretty now that Jakks Pacific has signed on as a partner in creating a presence for the brand in the mass market via a deal with Sanrio.
First products will land on Target shelves in the fall. The products include mini figures, such as molded clip-ons, urban figures, collectible figures of Hello Kitty pairs based on the current urban vinyl figure trend, and a purse playset with small figures line.
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