Dawn Wilensky

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Martha Stewart Paint Makes a Splash at Home Depot

Brand Marketing

Martha Stewart continues to broaden her distribution base with an exclusive range of interior and exterior paint, as well as a line of 10 eco-friendly cleaning products, to launch at [...]

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Pepsi Opens Online Interactive Store

Brand Marketing

Pepsi this week opened the (virtual) doors to its interactive store, where consumers can shop for contemporary and vintage collectibles, accessories and apparel, and read the latest Pepsi news. The [...]

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Walmart ‘Korners’ the Kiss Market

Brand Marketing

NEW YORK The release of Kiss’ first new album in 11 years was music to Walmart’s ears as the retailer readies “Kiss Korners,” dedicated areas in its electronics departments and [...]

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Toys ‘R’ Us Buys KB Toys

Brand Marketing

Toys “R” Us continues to reinforce its status as “The World’s Greatest Kids’ Brand” with the acquisition of the KB Toys brand which includes its URL, KBToys.com, its trademarks and [...]

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Mattel’s ‘Avatar’ Toys Have High-Tech Twist

Brand Marketing

Augmented reality is a key feature of Mattel’s line of toys supporting the theatrical release of Twentieth Century Fox’s Avatar in December 2009. “The development of our Avatar toy line [...]

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Monty Python Scores Licensing Deals

Brand Marketing

For the past 40 years, Monty Python has been the poster child for the wild and wacky and now the property will be immortalized on greeting cards and posters in [...]

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Licensing Deals for Monty Python

Brand Marketing

NEW YORK Monty Python, poster child of the wild and wacky for the past 40 years, will now be immortalized on greeting cards and posters in a series of new [...]

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‘CSI’ Checks Into MGM Grand

Brand Marketing

CSI returns to the scene of the crime, so to speak, as an interactive exhibit at the MGM Grand Hotel & Casino on the Las Vegas strip, the setting of [...]

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CBS Scripts Licensing Model

Brand Marketing

CBS Consumer Products is becoming a major headliner in the licensing world with a broad range of initiatives planned. Its two-year-old CBS Films theatrical division is currently developing more than 25 [...]

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Guinness World Records Gets Into Licensing

Brand Marketing

Guinness World Records hopes to generate a record number of consumer impressions with the creation of a new licensing department that will develop opportunities in consumer products and promotional licensing. [...]