Martha Stewart Paint Makes a Splash at Home Depot

Martha Stewart continues to broaden her distribution base with an exclusive range of interior and exterior paint, as well as a line of 10 eco-friendly cleaning products, to launch at Home Depot next year.

Martha Stewart Clean will debut in January with a line of laundry, kitchen, bath and general cleaning products manufactured by Hain Celestial. In March, AkzoNobel  will introduce the  Martha Stewart Living paint line and will include 280 handpicked colors by Stewart and her design team.

“Partnering with Martha Stewart on a new brand of paint allows us to continue our efforts in enabling our customers to easily coordinate décor and design elements when taking on home improvement projects, all while staying true to our commitment to value and everyday low price,” said Gordy Erickson, svp of merchandising and décor. “Martha Stewart Clean will offer consumers an environmentally friendly, yet effective option in cleaning.”

Additional do-it-yourself products are in development and will be available in the new year.

Nielsen Business Media