Heineken USA Chief Marketer Resigns

NEW YORK Heineken USA said that Stephen Davis, svp of marketing, has submitted his resignation. Davis, who has been the chief marketing executive for nearly 10 years, will leave in early July.

According to a statement from Heineken USA CEO Frans van der Minne, “Steve’s arrival at Heineken USA in 1995 was the beginning of our real success in growing our brands nationally and making us ‘all about the beer’. Under Steve’s direction, our brands developed a positioning in the U.S. beer market that our competition envied. He appropriately identified the ‘sweet spot’ for Heineken, and led the growth of our business in the specialty import segment.”

White Plains, N.Y.-based Heineken USA said it would immediately undertake a “comprehensive search” for Davis’ replacement.

Publicis in New York is the company’s lead agency. Heineken spent more than $75 million on ads last year, per Nielsen Monitor-Plus.

Last month, the client said van der Minne would himself step aside (taking a post as group director of human resources), replaced as U.S. CEO by Ryan Thomas, who has been managing director of Heineken’s Middle Eastern and North African operations [Adeek Online, April 27].

—Brandweek Staff report