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Heineken USA said it has appointed Andrew Thomas president and CEO. He succeeds Frans van der Minne, who returns to Amsterdam as group director of human resources. Thomas, 38, becomes the first American to head the U.S. business unit, Heineken said. Publicis in New York is lead agency on Heineken USA’s ad account. The client spent more than $75 million on ads last year, per Nielsen Monitor-Plus.
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