Heineken Names G2, Dieste as Lead Promotion Agencies

Heineken USA selected G2, New York, and Dieste Harmel & Partners, Dallas, as its lead promotion agencies.

The assignments disclosed on Wednesday became effective July 1 and end a review initiated in February that pushed out Ryan Partnership, Wilton, Conn., The Vidal Partnership, New York, and Alcone Marketing Group, Irvine, Calif. 

G2 assumes English language, general market promotional support for the White Plains, N.Y., importer