Heineken Goes Back to the Future

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CHICAGO Heineken USA is positioning its patented five-liter Heineken DraughtKeg as the “futuristic beer delivery system” and the inspiration for a dance score in a new campaign.

Heineken’s DraughtKeg features an integrated pressurized and disposable CO2 system with mini-tap components in a lightweight steel keg for home use.

A 30-second spot, via Berlin Cameron United, New York, that broke on Monday shows an animated female robot demonstrating the new package by pouring a glass of draught beer.

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