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We’ve all been there. It’s late. You’re out on the town with a bunch of friends, and the spirit of the evening takes over. A new Heineken spot from Wieden + Kennedy from its “Give yourself a good name” campaign takes viewers along on a cab ride, where partygoers sing along to Biz Markie’s “Just a Friend.” The cab driver joins in on the fun and the message becomes clear: the ad is reminding viewers to drink responsibly.
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