Hegarty Honored for Lifetime Achievement

MIAMI BEACH, FLA. Bartle Bogle Hegarty co-founder John Hegarty received the Lifetime Achievement Award at the Clio Awards on Sunday evening.

The 60-year-old chairman and worldwide creative director of BBH picked up the award during a dinner presentation and reception at the Ritz-Carlton in Miami, part of the four-day Clio Awards Festival.

He was honored for his work establishing his agency in London, New York and around the world and creating work for clients including Levi’s, Audi and Johnnie Walker, among others.

“This is the best time in the world to be in advertising,” Hegarty said, accepting the award. “There’s so much opportunity and so much possibility.”

“Hegarty produces work that is consistently innovative and cliche free, work that you want to see again and again,” said Donald Gunn, founder of the Gunn Report, adding that Michael Conrad has a two-word definition of Hegarty: “salesman poet.”

Ami Brophy, executive director of the Clio Awards, said “John’s work, and the work of those that he has led, has been a source of inspiration for the industry.”

“He’s one of the all-time greats,” said TV and cinema jury chair Mark Tutssel, deputy chief creative officer of Leo Burnett in Chicago, before the ceremony. “He has energy, passion and a love for the business. He’s a very humble guy. He’s just about the work.”

Hegarty began his career as a junior art director in the business in the mid-1960s at Benton & Bowles in London. He has also worked at Saatchi & Saatchi and TBWA, both in London. He co-founded BBH in 1982 with partners Nigel Bogle and John Bartle.

At the ceremony, a reel of his work was shown, including the first print ad he did for Levi’s. It featured a black sheep among white sheep with the copy, “When the world zigs, zag.” That sheep became the symbol for the agency.

This is the fifth year the Clios have presented a lifetime achievement honor. Past recipients were David Abbott, Tony Kaye, Neil French and Lee Clow. The Clios and Adweek are properties of VNU.