Heavy Brand Lifting Job for Ogilvy

Ogilvy & Mather has been named agency for eSasa.com, a global trading Web site for heavy equipment surplus assets.
Based in Atlanta and launching in January, eSasa wants “to provide an e-commerce turnkey service for people looking to sell . . . aviation, mass transportation, mining and oil drilling equipment,” said Ian Latham, managing director at Ogilvy in Atlanta. “Their goal is to build a great business that just happens to be on the Internet.”
“We are building a global brand,” said John Harrison, eSasa’s president. “[Ogilvy] is a worldwide agency with a proven track record in brand building and developing integrated programs that move businesses forward.”
Billings were not disclosed, but a source said the budget would be “in the mid to high seven figures.”
Ogilvy topped J. Walter Thompson in Atlanta for the account, sources said.
The agency will handle research, promotion, business-to-business advertising and all media duties.
The agency also continues to await final confirmation on the U.S. Virgin Islands account. Latham and agency representatives flew to St. Thomas last week to talk with the territory’s governor, following the dismissal of the USVI’s commissioner of tourism. Hurricane Lenny, however, delayed the talks until later this year.
Latham has said O&M has a “verbal agreement” with the tourist destination, worth $6 million in annual billings. K