The healthcare industry is being shaken by digital. Most of the major players are still reluctant to transition. How should the leading companies approach an imperative transition to digital? Design thinking is the only chance for the healthcare industry to improve both the provider and patient experiences. It is way of thinking and working that focuses on user needs, technological possibilities and business requirements. It is an iterative process that drives innovation, which is desperately needed by an industry that lives and dies by customer experience and yet is operating at a level far behind the times.