Healthcare Has Dodged Digital Upgrades for Years—But That’s All Coming to an End Now

To meet savvy consumers' needs, industry changes need to be embraced

Every industry is undergoing rapid change in the digital age, and healthcare is no different. Getty Images

The healthcare industry is being shaken by digital. Most of the major players are still reluctant to transition. How should the leading companies approach an imperative transition to digital? Design thinking is the only chance for the healthcare industry to improve both the provider and patient experiences. It is way of thinking and working that focuses on user needs, technological possibilities and business requirements. It is an iterative process that drives innovation, which is desperately needed by an industry that lives and dies by customer experience and yet is operating at a level far behind the times.

Matthieu Mingasson is group director of product at Code and Theory, in charge of leading the product strategy practice.
Alexa Varsavsky is associate creative strategy director at Code and Theory and leads the product definition and development of the Quest Diagnostics Healthcare Professional Portal to provide a more efficient and seamless test ordering experience for doctors, nurses and phlebotomists.