Health Giant Anthem Hires Former Whirlpool Executive to Oversee Marketing Efforts

Bill Beck was an Adweek Brand Genius in 2017

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Anthem Health, the nation’s second-largest insurance provider by both membership and revenue, has a new chief marketing officer.

A company spokesperson confirmed on Monday night that the Indianapolis, Indiana-based company recently hired Bill Beck to fill the position. She declined to comment or make Mr. Beck available for interview.

The marketing chief succeeds Patrick Blair, a former Deloitte executive who joined Anthem in 2013 and held the roles of chief marketing and consumer officer and svp, commercial business segments and enterprise CMO.

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