Havertys Ads in Works at Fitzgerald

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DALLAS Fitzgerald + Co. will break its first campaign for Havertys Furniture in September, said agency president and CEO Dave Fitzgerald.

Fitzgerald won the account this month after a review. Previously, Havertys had created its advertising in-house, and the Atlanta agency is the client’s first full-time ad shop, Fitzgerald said.

The client spent more than $40 million in measured media last year, per Nielsen Monitor-Plus.

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