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DALLAS Fitzgerald + Co. will break its first campaign for Havertys Furniture in September, said agency president and CEO Dave Fitzgerald.
Fitzgerald won the account this month after a review. Previously, Havertys had created its advertising in-house, and the Atlanta agency is the client’s first full-time ad shop, Fitzgerald said.
The client spent more than $40 million in measured media last year, per Nielsen Monitor-Plus.
Founded in 1885, Atlanta-based Havertys has 120 stores across 17 states in the South and Midwest.
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