Havas Makes Southern Moves

Stephanie Sumner has been promoted to director of new business at McKinney & Silver, reporting directly to agency president and CEO Brad Brinegar.

Sumner joined the Raleigh, N.C., shop in 1998, and as new-business manager, she organized the agency’s successful Nasdaq, Bacardi USA and Krystal pitches.

McKinney, which operates as an independent division of Havas’ Boston-based Arnold, is determined to maintain an aggressive approach to new business. Agency management believes Sumner has proved herself in this regard.

Sumner’s appointment came as Arnold’s office in McLean, Va., trimmed 16 employees—roughly 15 percent of its staff—in a move precipitated by the departure of the $10-15 million Championship Auto Racing Teams account and client spending cuts in general.

“We put it off as long as we could,” said Ken Umansky, president of the 115-person McLean office.

CART, which selected Arnold following a review last October, shifted marketing philosophies late in 2001. “Instead of promoting the brand, they’re doing minimal advertising for individual races,” Umansky said.

Paris-based Havas last week reported first-quarter revenue of $460 million, an 8 percent decline compared with the same period a year ago. In terms of organic growth, North American and traditional ad revenues each fell 8 percent for the quarter, to $215 million and $168 million, respectively.

Even before Havas released those numbers, strengthening new business throughout Arnold’s world wide network had become a priority for chairman Ed Eskan dar ian. Sumner joins Tony Wainwright and Kristin Volk as recent ap pointees. Wainwright was named vice chairman and serves as a new-business resource for Arnold offices around the globe; Volk oversees efforts at Arnold Mc Grath, New York.

“Every pitch requires a different mix of talents. … Some are about fundamental business strategy, others about brands. Stephanie knows which people are naturally inclined to work as a team,” Brinegar said.