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The alliance between Andersen Consulting and Havas Advertising is working for at least three clients in the automotive, food manufacturing and service industries.
Pierre de Perthuis, general director of Machine ˆ Vendre, the Havas unit in the still-unnamed alliance, declined to name the brands. A source, however, said they include Mercedes and Besnier, a dairy product company.
The source added that Besnier was brought in by Andersen, while Mercedes was a shared client of the consulting group and Devarrieuxvillaret, a Havas subsidiary.
It is also believed that Euro RSCG BETC has been involved in the project.
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