Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Havas Advertising, as expected, announced its acquisition of McKinney & Silver from MarchFirst.
On Thursday Paris-based Havas said that McKinney & Silver, Raleigh, N.C., will operate as part of its Boston-based Arnold worldwide network.
Terms of the deal were not disclosed, but sources estimated price at $20 million to $25 million.
McKinney, which employs about 150 people, will retain its name and current management team, including CEO Don Maurer.
Joining Arnold’s expanding network “will strengthen our brand offering and fuel our aggressive plans to move to the next level,” Maurer said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in