HATE TO IRON?

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.





For men and women who just can’t bear the thought of hauling out the iron to reduce wrinkles, Lee Co. is introducing a new line of Wrinkle Resistant Casuals.
Using a humorous approach similar to its work for the client’s Lee jeans, Fallon McElligott/Minneapolis created two TV spots that present the wrinkle-resistant pants as the solution to humorous, but unfortunate, situations.
In ‘Ironman’ a man clad in boxer shorts covered with hearts wrestles with an unwieldy retractable ironing board and juggles a steaming iron as he desperately tries to press his trousers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in