Hatch University

An advertising outsider picking up a Hatch University brochure might mistake the fictitious school for a legitimate addition to Boston’s collegiate community.

The brochure, from Maynard, Mass.-based Harpell, is this year’s call for entries to the 41st annual Francis W. Hatch Awards, which celebrate creativity in New England.

“When you apply to college there’s a sense of trepidation … [in college] there’s nervousness and drinking.

AW+

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