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NEW YORK Hasbro has consolidated its games business at Grey Worldwide, the agency said.
The WPP Group shop will take over advertising duties from Havas’ Arnold in New York on games including Monopoly, Trivial Pursuit, The Game of Life, Clue, Scrabble, Taboo, Pictionary and Catchphrase.
The additional combined billings are about $25 million; Grey already handled about $30 million in Hasbro business.
Grey here, which has worked with the Pawtucket, R.I., client since 1977, already handled Candy Land, Chutes & Ladders, Hi Ho Cherry O, Elefun, Whac-A-Mole, Operation, Twister, Battleship, Guess Who, Connect Four, HeroScape, Twister Moves (line extension), Bop It, Simon, Mission Paintball and Bulls Eye Ball.
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