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CANNES, France—adam&eveDDB's "Shoplifters" spot for Harvey Nichols won the Film Grand Prix at the Cannes Lions festival here tonight, while Droga5's "Rule Yourself: Michael Phelps" for Under Armour took the same prize in Film Craft.
Film Lions jury president Joe Alexander, chief creative officer at The Martin Agency, said his jury was looking primarily for new ideas—approaches that haven't been seen before. "Shoplifters" certainly qualifies, he said.
"The Grand Prix goes to a new way to use security camera footage to sell a rewards card, of all things, for a retailer.
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