Hart-Boillot Moves Ahead With Client Additions

Hart-Boillot is making an entry into the consumer products sector, adding accounts such as Glow Dog and Aviat Aircraft to its client roster.

Diversifying its client base should help the shop stay competitive and hopefully allow it to avoid cutbacks, said Kevin Hart, vice president, creative director at the 10-person agency.

The Waltham, Mass.-based shop will handle creative and public relations chores for Glow Dog, Bedford, Mass., a maker of reflective wear for cats, dogs and people.

Hart-Boillot’s first work for Glow Dog includes a catalog for the clothing, which is designed to be fashionable while allowing pets and their owners to be visible to traffic. The three-year-old company has already had success in Japan and is now hoping to break into the U.S. market.

The agency is also fashioning print executions for Aviat Aircraft, Afton, Wyo., a manufacturer of utility and recreational airplanes. Print ads will tout the Husky light aircraft. Hart-Boillot picked up the business after president Nicolas Boillot wrote to the owner of Aviat and expressed an interest in representing the client.

The campaign focuses “on the idea that [the Husky] is very functional, but also romantic and rugged,” Hart said.

Hart-Boillot is best known for its business-to-business acumen and has also added work from the Hinckley Group, Shrewsbury, Mass., an IT recruiting services company. Additionally, Hart-Boillot picked up project work for Harvard University’s Office of Human Resources.

Cary Saunders, publications/com-munications coordinator at Harvard University’s Office of Human Resources, noted the agency’s work ethic and creative acumen as its strongest selling points.