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Hart-Boillot is making an entry into the consumer products sector, adding accounts such as Glow Dog and Aviat Aircraft to its client roster.
Diversifying its client base should help the shop stay competitive and hopefully allow it to avoid cutbacks, said Kevin Hart, vice president, creative director at the 10-person agency.
The Waltham, Mass.-based shop will handle creative and public relations chores for Glow Dog, Bedford, Mass., a maker of reflective wear for cats, dogs and people.
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