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Sun International Resorts moved its $8 million Atlantis Resort & Casino account from Harris Drury Cohen (HDC) in Fort Lauderdale, Fla., to California’s Ground Zero last week, the client confirmed.
“Ground Zero clearly understood the essence of the [Atlantis] brand,” said Howard Karawan, senior vice president of sales and marketing for Sun International Resorts in Fort Lauderdale, owner of the Paradise Island, Bahamas, resort.
Ground Zero in Santa Monica, Calif.,
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