Harris Bank Calls Review

CHICAGO Harris Bank has contacted agencies for a review of its advertising account, a company official confirmed. The incumbent, Havas’ Arnold, has been invited to defend.

Harris Bank is the U.S. arm of the Bank of Montreal, and operates at about 170 locations in the Chicago area as well as Arizona and Florida.

Arnold has held the business since 1997, said Bill Flynn, president of the agency’s Chicago office. The agency will defend, Flynn said. The shop’s Chicago office exists primarily to serve the Harris account.

A Harris representative said that the review is a normal part of business and declined to give further details. In previous searches, Arnold had not been asked to defend the account, however, according to Flynn.

While sources pegged spending in the $10 million range, Harris spent $1.5 million in measured media, all of it in spot TV, last year, according to Nielsen Monitor-Plus.