Harpell Challenges Longtime Incumbent In N.H. Sweepstakes

OGBE Communications in Manchester, N.H., which has handled advertising for the New Hampshire Sweepstakes Commission for more than a decade, is facing off against Harpell/Martins & Co. in Maynard, Mass., in a state-mandated review for the client’s $1.1 million account.
Although it is unusual for an agency to pitch government business outside its home state, having a presence in New Hampshire was not a requirement to participate in the competition, said client official Rick Wisler.
OGBE and Harpell/Martins were the only shops to respond to the commission’s request for qualifications, which seems to underscore the longtime incumbent’s perceived invincibility. Wisler said he did not know why interest in the review was low. A decision is expected within three weeks. — David Gianatasi