Hardboiled Branding for ViaSat

ViaSat Satellite Networks has awarded its marketing business to Hardboiled Full Service.

The Atlanta agency, which topped three undisclosed local competitors in a review, will execute a print and collateral business-to-business campaign for the satellite communications provider over the next 12 months.

Billings are estimated at $500,000.

“They wanted to work with a small shop,” said Hardboiled president Kevin Taylor. “We were small, but as a former design studio, we had wide experience with identity-building.”

Print advertising will appear later this year in CIO, Darwin, Space News, Telecom Asia and other industry journals. Hardboiled is also creating ViaSat’s information sheets, sales brochures and other collateral material.

“We like the fact they are able to handle most of their production work in-house,” said Bruce Rowe, ViaSat’s marketing communications manager. “That really swayed us.”

ViaSat Satellite Networks is a division of ViaSat Inc., based in San Diego. The Atlanta subsidiary, which has 375 employees, was established last April after the company purchased the business communications division of Scientific Atlanta.

ViaSat, a global player in the satellite communications business, maintains overseas offices in Beijing; London; New Delhi, India; Sydney, Australia; Santiago, Chile; and Moscow.

Services include secure voice, data and video transmission, supporting corporate intranets, virtual private networks and geo-positioning systems.