Happy Holidays For Online Shoppers

Nine out of 10 Internet shoppers enjoyed their holiday shopping experience, NPD e-Visory of Port Washington, N.Y., said Monday.

In a study to be released next month, the Web consultancy says 57 percent of shoppers bought something online during the November-December period were extremely satisfied, versus 8 percent who were dissatisfied.

However, 68 percent of those polled said they had difficulty buying online. Of those, 31 percent of them blamed inventory, while 21 percent couldn’t pinpoint the problem, according to NPD.

Still 40 percent of online shoppers intend to buy online in January, and 68 plan to buy online in the first three months of 2001, according to the survey, which found e-tailers nearly doubled their sales versus the year-ago holiday season.

Amazon.com was the most popular site for online holiday buying, and, despite recent staff cuts, eBay was No. 2, NPD said, naming books, apparel, music, toys, and movies, videos and DVDs as popular items.