Happy Hallow-King

It’s Halloween, and Crispin Porter + Bogusky in Miami has found yet another way to capitalize on cultural events. They’ve been selling Halloween masks via www.bkmasks.com since early October. At press time, the King mask was sold out, but “Subservient Chicken” masks were still available for $10. An eBay bidding war for a King mask ended with one going for $275, but questions about whether it was a hoax auction or not reverberated throughout the Web. One thing is certain: We’ve noted all along how creepy the King is in commercials, so Halloween seems like a good fit. The agency claimed to have sold 10,000 masks as of last Wednesday.

Wieden’s 12 Puts out Yearbook

If a beautifully bound book with the unmistakable silhouettes of Dan Wieden and David Kennedy arrived on your doorstep, would your curiosity be piqued? That’s what Jelly Helm, managing director of Wieden’s ad school, 12, is hoping. The book was sent to 240 creative thinkers this month, while others received cryptic cards that said, “There’s one in your building,” and directed readers to www.wk12.com. The book, which documents the first year of the school, contains application instructions for year three. They also can be obtained by typing in your e-mail on the site. Helm said, “Dan Wieden’s vision of 12 was always about it being an experiment … whether you learn something ugly or stupid or wonderful. This book tries to capture what we learned.”

In Brief

The American Legacy Foundation’s “Shards O’ Glass” TV spot by Arnold in Boston and Crispin Porter + Bogusky in Miami won the National Television Academy’s PSA Emmy Award for a national campaign. “Disclaimer,” for the Joe Torre Safe at Home Foundation by TBWA\Chiat\Day in New York, won the award for local advertising. The award for a PSA in a sponsored ad went to “Booze it Enforcement: Kick a Bear,” for the Tennessee Governor’s Highway Safety Office/Department of Transportation.