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Sara Lee Corp. in Winston-Salem, N.C., this month launched the largest print campaign to date for its Hanes Her Way women’s apparel, the client said.
Longtime Sara Lee roster agency Long Haymes Carr of Winston-Salem developed the effort, a series of full-page ads and four-page magazine inserts. The campaign is running in spring and summer issues of People, Redbook, Cosmopolitan and Mademoiselle, among others.
The ads showcase a variety of Hanes Her Way products, including intimates, women’s and girls’ panties, socks, shorts, casualwear and fitnesswear, plus a new line of sports bras called HaneSport.
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