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Upscale retailer Bulgari gets literary in a new print campaign breaking this month.
Authors Ernesto Mestre, Ntozake Shange and Maggie Estep offer up thematic short stories to sell the New York retailer’s handbags, scarfs and diaries. Each of the three-page stories is illustrated with photos of items sold at Bulgari.
The ads also invite readers to meet the authors at upcoming book signings inside Bulgari’s expanded Manhattan store, which sells jewelry, watches, eyewear, scarves and ties and also contains a cafe.
The spreads, which were created in-house, will run exclusively in The New Yorker.
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