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BOSTON John Hancock Financial Services is launching a multimedia campaign themed “The future is yours” that attempts to show how the company helps consumers fulfill their life promises.
Longtime Hancock agency Hill, Holliday, Connors, Cosmopulos in Boston, a unit of Interpublic Group, crafted the ads.
The client said the effort, which targets adults 40 and older, illustrates the evolution of the brand following the completion of its 2004 acquisition by Manulife Financial.
The new work consists mainly of intimate vignettes of people telling their personal stories.
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