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Simmons Durham in St. Louis, longtime agency for Jack Daniel’s Tennessee Whiskey, last week was awarded advertising duties for Field Packing’s Kentuckian Ham.
Simmons Durham’s task will be to raise awareness of the Owensboro, Ky.-based company’s Kentuckian Ham brand through consumer advertising in the 20 states where it is sold. Advertising is expected to begin testing in select markets late this year, with a full market rollout planned for 1999, according to Ted Simmons, agency chairman and executive creative director.
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