Hampton Inn Courts College Football Crowd

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Interpublic Group’s Draftfcb is breaking a college football-themed integrated campaign for Hampton Inn Hotels this weekend.

Lauren Watson, svp/group creative director at the agency’s office in Chicago, said: “The creative strategy is to show that Hampton is a friend to college football

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in