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Hamilton Beach/Proctor-Silex launches its first national TV campaign in five years with a spot pushing a new air deodorizer product.
The $15 million campaign from DDB Chicago for the TrueAir deodorizer breaks April 2.
The Richmond, Va., company introduced the deodor-izer to retailers during last week’s International House-wares Show, said Matt Ragland, Hamilton’s group marketing manager. The product employs an inaudible fan and neutralizes odors without scents, Ragland said.
Tagged, “Inhales odors so you don’t have to,” the spot shows a man in a lab coat portraying the creator of TrueAir.
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