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LOS ANGELES David Verhoef has joined Publicis & Hal Riney as director of integrated production.
Verhoef said he was mainly motivated to join the agency based on his long friendship with Riney’s chief creative officer, Roger Camp. “He’s an old buddy of mine and I’d go anywhere to work with him,” said Verhoef. “So I guess you could say as [DDB CCO] Lee Garfinkel has [head of production] Bob Nelson, Roger has me. We even have the same twisted sense of humor.”
He
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