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Driving a bus in Minneapolis/St. Paul, home of six-month-long winters with temperatures that regularly go below zero, may not be everyone’s cup of tea. But according to local shop Periscope, “It could be your calling.”
A new print, TV, radio and outdoor campaign by the Minneapolis agency aims at recruiting drivers for Metro Transit, the 17th-largest transitsystem in the U.S.
In one of two spots, a woman taking a morning jog through an idyllic neighborhood and past a lake runs into a sign.
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