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Fictitious telephone conversations made in late June:
ABC: We’re writing business at -1 percent.
Me: NBC just closed with Agency X at -10 percent. How can you be at -1 percent?
ABC: No, the NBC deal was -7 percent.
Me: That’s what was in print, but we heard it was -10 percent.
ABC: Well, they have so much Leno in there they had to write that number. We have all quality blah, blah, blah.
I hang up and call Fox.
Fox: We will tuck in behind ABC and we hear they’re writing at -1 percent, so we’re probably at -2 percent.
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