Haggin, SolutionSet Unite

SAN FRANCISCO Independent DM agency Haggin Marketing here said it has acquired i-shop SolutionSet of Palo Alto, Calif.

The acquisition adds more than 100 employees to Haggin, for a total of 400. The transaction was financed by Lake Capital, a Chicago-based private equity firm that focuses on investing in leading service-based enterprises.

According to Haggin, the deal makes the shop stronger in these key areas: digital marketing, Web site creation, social media and rich interfaces/Web applications.

Terms of the acquisition were not disclosed.

SolutionSet is known for handling projects on behalf of eBay, TiVo, Stanford University and Autodesk.

Jeff Haggin, agency CEO, said in a statement that the acquisition “will translate into great value for our clients.”

Haggin is a multichannel direct marketing agency that works for clients such as Adidas, American Express, AT&T, Dell, eBay and Sunglass Hut International, among others.

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